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The Most Instagrammed Flowers at The RHS Chelsea Flower Show 2021

The clue is in the name - but at the Chelsea Flower Show, plants really do need to be the star of the show.

With the news that this year the Chelsea Flower Show requires designers to use a whopping 75% plants on their stand, we took a deep dive to see which flowers were the most popular at the RHS Chelsea Flower Show 2021.

We've analysed every single photograph that was uploaded at last years show - so you don't have to! The results are interesting - especially given the show was later in the year than normal.


Sources and attribution

Sharing: Please feel free to share this blog and data and re-purpose as you feel fit, however if using our data we kindly request that you link back to this original page (

Method: We used cutting-edge technology developed by computer vision scientists to analyze every single Instagram photo uploaded at Chelsea Flower Show 2021.

If you'd like to download and draw your own conclusions from our data analysis you can use these two excel sheets:

Source A: Count of labels against occurrences for Instagram photos at the Chelsea Flower Show location between September 21st and September 26th 2021 (pre-filtered based on confidence score).

Source B: Instagram images with labels pre-filtered based on confidence score

Posted on April 8th 2022

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